Senior Performance Marketing Manager (Paid Social)

• Paid Social at iwoca is working; we've proven the channel's incremental value, scaled to six-figure monthly spend, and built the measurement infrastructure to back it up. But there's a lot more to go after with a credit card to bring to market, a creative engine to build, and a lot of room still to scale. The remit is broad - you'll scale the channel, bring our credit card to market and grow it aggressively alongside our core lending product. You'll invest heavily in creative - particularly video and influencer marketing - building ads that actually cut through in a category where most ads look the same.
• Own Paid Social as a channel: set the vision, define the road map, allocate budget, and report on performance to leadership.
• Bring our credit card product to market through paid social: build the campaign strategy, creative approach, and measurement framework for a major product launch.
• Architect full-funnel structures across Meta, TikTok and LinkedIn - awareness, prospecting, lead capture, re-targeting, and conversion - with clear success metrics, audience hand-offs, and frequency management at each stage.
• Manage multi-product overlap: flexi-loans, credit cards, and other products share audiences but serve different customer needs.
• Expand audience reach through content-led lead capture campaigns targeting out-of-market prospects to fuel top-of-funnel growth.
• Scale into new platforms where there's genuine opportunity; we’ve validated a significant opportunity on TikTok, but other platforms such as Linkedin and Youtube Shorts remain largely untapped.
• Develop creative that actually stands out: paid social in financial services is full of generic stock imagery and safe messaging. We want you to push beyond that, finding the concepts, formats, and creators that people actually notice.
• Make a significant investment in video and influencer marketing: build relationships with creators who can speak authentically about business finance, and develop a pipeline that delivers volume without it becoming generic.
• Build a testing framework that connects creative concepts to commercial outcomes
• Partner with the Brand team to make sure performance and brand creative reinforce each other rather than pulling in different directions.
• Design, run, and turn conversion lift studies and geo-lift tests into investment cases that prove incremental value and justify budget expansion.
• Partner with Data Science and the Acquitech team on attribution methodology, event architecture, and multi-step conversion tracking.
• Extend testing beyond ad platforms to landing page experiments and signup flow improvements to reduce drop-off between click and conversion.
• Manage and develop a Performance Marketing Executive, coaching them on strategic thinking and commercial analysis while delegating clear operational ownership.
• Partner with Data Science, Engineering, Compliance, and Brand teams, while getting genuine strategic value from Meta and TikTok platform reps.

Required

• Mechanically curious: You understand why platforms work the way they do, stay updated on algorithmic changes, and have an industry network for shared learning.
• High-initiative: You define experiments, draft business cases, and drive projects forward without waiting for explicit briefs.
• Analytically self-sufficient: You pull your own data, build your own performance views, and think in terms of CLTV, ROI, and marginal returns.
• AI-native: You already use AI tools meaningfully in your work - whether for creative analysis, reporting, workflow automation, or something we haven't thought of.
• Commercially minded: You care about profitable customer acquisition and lifetime value.

Preferred

• B2B paid social experience (or strong analytical background in B2C).
• Experience managing or coaching junior team members.
• Fluency in measurement and incrementality (conversion lift studies, holdout methodologies, and incremental value).
• Hands-on experience with TikTok advertising at scale.
• Fintech or financial services background.

• £70,000 - £90,000 (bench marked regularly with quarterly performance reviews).
• The culture
• At iwoca, we prioritise a culture of learning, growth, and support, and invest in the development of our team members. We value thought and skill diversity, and encourage people to explore new areas of interest, adopt better tools – including AI – and apply sound judgement so our products and decisions improve over time.
• The offices
• Offices in London, Leeds, Berlin, and Frankfurt with plenty of drinks and snacks.
• Events and community-led groups, including running groups, padel, and monthly ping-pong and pool competitions.
• Flexible working hours.
• Medical insurance from Vitality, including discounted gym membership.
• A choice between a dedicated dental plan or a health cash plan that reimburses everyday medical expenses.
• A private GP service (separate from Vitality) for you, your partner, and your dependents.
• 25 days’ holiday per year, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave.
• A one-month, fully paid sabbatical after four years.
• Instant access to external counselling and therapy sessions for team members that need emotional or mental health support.
• 3% Pension contributions on total earnings.
• An employee equity incentive scheme.
• Generous parental leave and a nursery tax benefit scheme to help you save money.
• Electric car scheme and cycle to work scheme.
• Two company retreats a year: we’ve been to France, Italy, Spain, and further afield.
• A learning and development budget for everyone.
• Company-wide talks with internal and external speakers.
• Access to learning platforms like Treehouse.
• Interview welcome pack

iwoca

At iwoca, we believe finance should feel like a superpower, not a headache.

FintechTrade FinanceAlternative LendingSmall Business FinancingSMEWorking CapitalSmall businessCreditFinanceand Lending

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I

iwoca.co.uk

201-500 employees

Financial Services

West End, England

2012

iwoca was founded to expand possibilities for small businesses. At iwoca, we believe finance should feel like a superpower, not a headache. That’s why our founders, Christoph and James, decided to create a solution custom-built for small businesses. One that strips out the hassle, gets to know what each business needs, and looks for opportunities rather than problems. One that provides access to finance where and when your business needs it. In 2026, we were named Fintech Company of the Year by the Fintech Awards (sponsored by KPMG). Our partner integrations and our Lending API mean we can provide access to finance where and when small businesses need it. Our award winning credit risk engine help us make faster, more accurate credit decisions built around the performance of the business. Since 2012, we’ve made funding available to over 100,000 businesses, from cafés to car dealers, salons to solicitors. But we’ve only just started. Our mission is to fund one million small businesses.