Senior Meta Performance Marketing Specialist – E-commerce

• Campaign execution: Build, launch and manage acquisition, retargeting, catalogue, product launch and seasonal campaigns. Select objectives, conversion events, audiences, placements, budget structures and bid strategies with clear reasoning.
• Budget management and scaling: Allocate budgets, forecast performance and scale against agreed acquisition costs, margin and contribution targets. Recognise when to pause, continue testing or leave campaigns unchanged.
• Commercial analysis: Assess CPA, new customer CAC, ROAS, AOV, conversion rate, revenue and contribution after advertising. Separate new and returning customers, platform attribution and blended business results.
• Tracking and measurement: Own or oversee Pixel, Conversions API, Events Manager and catalogue health. Diagnose missing or duplicate events, matching issues and incorrect purchase values. Reconcile Meta reporting with Shopify, GA4 and internal sales data, working with developers where needed.
• Creative strategy: Build a testing roadmap around customer motivations, objections, products, offers and use cases. Brief designers, editors and creators with clear hooks, messages, visual direction and success criteria.
• Creative testing: Evaluate distinct concepts across static, video, creator content, demonstrations, testimonials and product-led or offer-led ads. Protect control ads, assess fatigue through performance trends and match production volume to testing capacity.
• Funnel analysis: Diagnose the journey from impression and click through landing-page visits, basket additions, checkout and purchase. Recommend product-page, landing-page, offer and checkout tests with the e-commerce team.
• Platform development: Follow official Meta updates and assess relevant changes to delivery, targeting, automation and measurement. Use consolidation, broad targeting and Advantage+ where justified by the account’s objectives and evidence.
• Reporting and ownership: Produce concise weekly reports covering results, causes, forecasts and next actions. Maintain testing and account-change logs, communicate concerns early and explain decisions clearly.
• At least four years of hands-on Meta advertising experience, with evidence of commercial results.
• Experience personally building, managing and scaling e-commerce accounts while controlling acquisition costs and profitability.
• Strong working knowledge of Ads Manager, Events Manager, Commerce Manager, Pixel, Conversions API and catalogue feeds.
• Practical understanding of Andromeda, Advantage+, campaign structure, targeting, placements and bid strategies.
• Strong spreadsheet, analytical and creative briefing skills.
• Experience with Shopify, GA4, attribution and backend reconciliation.
• Clear understanding of margin, break-even ROAS, repeat purchase behaviour and sustainable scaling.
• Ability to diagnose problems across advertising, creative, tracking and website conversion.
• Independent judgement, clear communication and organised execution.
• Experience with UK direct-to-consumer brands, fragrance, beauty, fashion, gifting, product launches and reporting tools such as Looker Studio is welcome.

• Fantastic opportunities for professional development and career advancement
• Be a part of this values driven, high growth, fast-paced luxury brand with an ultimate vision to stay true to who we are and support others doing the same.
• Generous product discount and gifting
• Central London offices- based in Regent Street
• Social events, team outings

MOOD London

It's not just a fragrance, it's a mood

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M

moodlondon.co.uk

51-200 employees

Retail

London, England

2019

Silently turning heads for years