Performance Marketing Manager

• Prioritize the next channels and campaigns to test. Size the upside by market, find the regional platforms and media partners people actually use, then place the biggest bets where customer fit and payback potential are strongest
• Get tests live with the right team around you. Work shoulder to shoulder with creative strategists, the creative team, and MarTech on the message, format, landing page, tracking, and campaign setup. Own partner conversations, budgets, QA, and the first performance read
• Make each market feel local. Learn the audience, language, media habits, and rules in each country. Build for that market, then carry what works to the next one
• Call the result honestly. Look beyond platform ROAS to funded customers, cohort quality, CAC, incrementality, and payback. Change or stop weak tests quickly; give strong ones room to grow
• Own the winners. When a test clicks, build it into a real channel: develop new creative and campaign types with Creative, strengthen measurement with MarTech, and grow spend as customer value and payback hold
• Collaborate with paid team members to be best in class growth scale and efficiency. Share tests and learnings openly, help other channel owners, and find ways to make a win in one market work elsewhere
• Follow the customer past the click. Work with Creative, Product, Data, and MarTech to fix tracking and improve landing pages, signup, funding, and first use
• What you bring
• You’ve built a paid channel from zero and made it meaningful. You can tell us what you set up, what failed, and the call that changed the result
• You can run dozens of tests a month without turning them into a blur. You know which channels and campaigns matter most and give each test a hypothesis, budget, measurement plan, and next decision
• You know how to find local growth opportunities across countries. You don’t assume that the playbook from one market will work in another
• You’re at home in CAC, attribution, incrementality, cohort quality, LTV, and payback. You can work through messy data with an analyst and still make a clear call
• You know how paid campaigns actually work on web and app: audiences, creative, conversion tracking, optimization, and the path to a funded customer
• You know how to turn a promising channel strategy into campaigns with creative strategists, the creative team, and MarTech. You get into the message, format, landing page, and tracking when that’s where the problem is
• You’re competitive about outcomes and generous with teammates. You challenge ideas, change your mind when the evidence changes, and share what you learn

Preferred

• Crypto experience is a plus. We care more about strong judgment, hands-on craft, and proof you can find and scale profitable growth
• Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.
• Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.
• We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
• Our commitment
• Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto.
• We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.
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• Connect on LinkedIn

Kraken

Own the power of your money. Crypto, stocks, futures and more — since 2011.

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kraken.com

1,001-5,000 employees

Financial Services

Remote First

2011

Kraken helps people own the power of their money. Founded in 2011, we're one of the world's longest-standing crypto platforms, now offering crypto, stocks, futures, staking, payments and more. Trusted by millions of institutions, professional traders, and consumers across 190+ countries. Built on the belief that everyone should own the power of their money, Kraken has been a category leader in crypto since 2011. We've grown into a global financial platform offering crypto, stocks, futures, staking, payments and institutional infrastructure — all on a single foundation built for the future of finance. Our product lineup: — Kraken: the world's leading hybrid investment platform, built for the future of finance from the ground up — Kraken Pro: the all-in command center that unleashes your trading potential — Krak: the next-generation money platform that turns every type of asset into usable money Proof of Reserves since 2014. Assets held 1:1. Trusted by 13M+ people, thousands of institutions, and a growing community of developers building on Kraken rails. Our mission: accelerate the global adoption of crypto so everyone can achieve financial freedom and inclusion. Risk Disclosure: https://www.kraken.com/en-ca/social-media-disclosure