Performance Marketing Manager

• We are looking for a commercially driven Performance Marketing Manager to manage and improve customer acquisition across the UK and Germany.
• Reporting to the Marketing Director, you will be responsible for the management of the performance marketing agency and overall delivery of our paid acquisition strategy. You will manage our agency partners, monitor channel performance and use customer and commercial data to recommend where we should invest, test and optimise. This role combines performance marketing expertise with strong commercial judgement. You will work closely with Marketing, Content, Data, Product, Finance and Commercial colleagues to improve the efficiency, quality and predictability of customer acquisition.
• You will be comfortable moving between strategic planning and detailed performance analysis, challenging agency recommendations and turning data into clear actions.
• Develop and deliver Bike Club's customer acquisition plans across the UK and Germany in collaboration with the Marketing Director.
• Translate business objectives into channel plans, campaign targets and testing priorities.
• Recommend how acquisition budgets should be allocated across markets, channels and campaigns.
• Identify new opportunities to grow customer acquisition and market penetration.
• Develop a clear test-and-learn roadmap across channels, audiences, propositions, creative, and landing pages.
• Continuously assess the effectiveness and scalability of acquisition channels**.**
• Manage our performance marketing agency and other acquisition partners ensuring they deliver against agreed objectives.
• Oversee the day-to-day performance and optimisation of paid acquisition activity across relevant channels.
• Lead the restructure of paid search around parent needs and intent (sizing, outgrown bikes, exchange) rather than subscription terms.
• Review campaign plans, media spend, targeting, creative and results, constructively challenging agency recommendations where appropriate.
• Track customer acquisition cost, conversion, return on advertising spend and other key measures of performance.
• Focus acquisition activity on acquiring high-quality, sustainable customers rather than simply driving volume.
• Work closely with the content team to develop strong campaign propositions, briefs and creative testing plans.
• Identify opportunities to improve landing pages and customer journeys.
• Ensure learning from campaigns and tests is documented and applied to future activity.
• Own day-to-day reporting on acquisition KPIs, including CAC, conversion, ROAS, payback and customer value.
• Partner closely with Finance and Data to understand acquisition economics and profitability.
• Analyse performance by channel, audience, campaign, proposition and market.
• Develop robust forecasting and scenario planning for acquisition performance for the Marketing Director and wider business
• Ensure performance data is accurate, accessible and used consistently in decision-making.
• Present findings and recommendations clearly to both marketing specialists and wider business stakeholders.

• You'll be an experienced performance marketer who combines channel knowledge with strong commercial and analytical judgement.

• You'll be joining a business with a clear purpose, a genuinely different proposition and significant opportunity to grow.
• This is an opportunity to have a meaningful impact on the next stage of Bike Club's growth, while helping build a more sustainable way for families to access children's bikes.

Bike Club

Subscription kids bikes. Exchange as they grow.

FinTechCircular EconomySharing EconomyChildren's BikesKids BikesLightweight Kids BikesConsumer FinanceStart-upCyclingand Living Wage

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B

bikeclub.com

51-200 employees

Leisure, Travel & Tourism

London, England

2016

At Bike Club, we believe in inspiring the next generation to fall in love with cycling. Kids deserve the opportunity to learn the life changing skill of riding a bike, and they deserve to do that on bikes that are the right size for them. Our model We are a bike subscription service that offers high quality kid’s and adult’s bikes for a monthly fee. This means that, once a child has grown out of their bike (which happens rather frequently throughout their childhood!) the bike can be exchanged for a bigger one. Pre-loved bikes that are exchanged come back to our expert mechanics who refurbish them to industry leading standards before they return to our fleet ready to be ridden and loved by a new family. This model reduces the demand for the manufacture of new bikes as well as reducing the amount of kids bikes that end up in landfill. It also allows parents to spread the cost of having bikes for their children. Our model and the environment Our model supports a circular economy and offers a more sustainable and environmentally friendly solution to consumers. As of January 2023, we are a Certified B-Corporation meaning we are part of a movement that is using business as a force for good. Our Story Bike Club was founded by a young, bike-loving couple living in London, who thought there must be a better way to pay for consumer goods, such as kids bikes, that didn’t involve ownership or traditional retail finance. They founded Bike Club in 2016 when they began renting out bikes to family and friends while experimenting to find the optimal business model. They settled on a hire-exchange solution and received a full consumer credit licence from the FCA. They were overwhelmed with the number of orders they received once they launched. With already over 40,000 members, Bike Club has since become one of the world's largest bike rental networks, connecting sustainability-minded consumers.