Entertainment Providers · 338 people
Performance Marketing Manager - App | Betty CA
What’s this role about? Create and coordinate high-performing advertising creatives and performance marketing initiatives, and execute, optimize, analyze, and report on digital campaigns across multiple platforms. Use campaign data to improve player acquisition, conversion, efficiency, and revenue while developing strategies for the iGaming market.
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Responsibilities
- Collaborate with internal and external design teams to create engaging and high performing advertising creatives.
- Drive innovative performance marketing initiatives by generating new ideas and coordinating with stakeholders to ensure successful execution.
- Execute, optimize, analyze, and report on the performance of digital advertising campaigns across multiple platforms.
- Identify opportunities to improve player acquisition, campaign efficiency, conversion, and revenue growth.
- Develop and execute performance marketing strategies tailored to the iGaming market.
- Monitor campaign performance and use data and insights to continuously improve acquisition performance and return on investment.
- Develop expertise in the North American gambling market while collaborating with a diverse, cross functional team.
Qualification
Required
- Must have hands on performance marketing experience within the iGaming or online gambling industry.
- Demonstrable experience managing and optimizing paid acquisition campaigns for an online casino, sportsbook, or other real money gaming product.
- Strong understanding of iGaming acquisition, player journeys, conversion funnels, and revenue focused performance metrics.
- Solid experience with AppsFlyer or another MMP, including campaign attribution and player reporting.
- Strong understanding of iOS tracking, including SKAN reporting and handling non consented users.
- Experience with GA4, including event setup, custom reports, and troubleshooting.
- Excellent communication skills with the ability to work cross functionally with various stakeholders.
- A proven track record of executing performance marketing strategies that drive player acquisition and revenue growth.
- Fluency in written and spoken English.
- The ability to adapt quickly and perform well in a fast paced environment.
Preferred
- Experience working within regulated North American iGaming markets.
- Familiarity with data visualization tools like Tableau or Power BI.
Benefits
- Premium Health insurance
- Career and skills development opportunities
- Fun and collaborative team environment
- New modern office space
- At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full time basis without the need for current or future visa sponsorship.
Company
Betty
Innovating at the intersection of real money online casino and casual mobile gaming
Betty is building the next generation of casino entertainment. We operate at the intersection of real-money online casino, mobile gaming, and modern consumer entertainment, with a mission to build the most dominant and trusted casino brand group in the world. We believe the online casino industry is ready for reinvention. Too often, the player experience has been shaped by opaque mechanics and short-term thinking. Betty is changing that by building a new model for online casinos - one grounded in transparency, fairness, and world-class product design. Betty is not just a single casino. We are building a global casino brand by launching locally relevant casino operations across markets, all powered by a shared platform, technology stack, and operational expertise. Across product, technology, brand, growth, and gaming operations, our teams are working toward one ambition: redefining what a modern casino company looks like. A company of builders and operators focused on great products, real people, and a relentless commitment to the player experience.
Offices
- New York, New York, US
- Toronto, CA
- Sofia , BG
- London, GB