Financial Services · 2.9k people
Performance Marketing Lead
What’s this role about? Lead integrated, full-funnel performance marketing strategies and campaigns across paid search, display, native, online video, social media, and SEO/GEO to drive engagement, leads, and commercial growth. Optimize campaign performance and customer journeys using analytics and first-party data, while managing agencies, aligning stakeholders, and developing the team.
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Responsibilities
- Lead the development and delivery of integrated performance marketing strategies that drive engagement, consideration and lead generation.
- Translate business objectives into full-funnel media plans, working closely with agencies, channel specialists and internal stakeholders.
- Lead all aspects of the planning, execution and optimisation of performance marketing campaigns across Paid Search, Display, Native, Online Video, Social Media and SEO/GEO.
- Partner with brand and campaign teams to deliver cohesive, through-the-line marketing activity.
- Drive continual improvement and innovation by identifying new media opportunities, technologies and approaches to support business growth.
- Collaborate with martech and web teams to optimise digital customer journeys, personalisation and conversion performance.
- Analyse campaign performance and provide actionable insights using data from platforms such as Google Analytics, ad tech solutions and Salesforce.
- Develop audience strategies and leverage first-party data to improve targeting, performance and customer experiences.
- Manage agency relationships and ensure campaigns are delivered to the highest standards.
- Build strong relationships across the business, aligning stakeholders around objectives, KPIs and measurement frameworks.
- Lead, mentor and develop a high-performing team, encouraging a culture of collaboration, accountability and continuous improvement.
- Ensure all marketing activity operates within regulatory requirements and delivers positive outcomes for customers.
Qualification
Required
- We're looking for a strategic and data-driven performance marketing professional with a proven track record of delivering commercial growth through integrated digital marketing campaigns. You'll be equally comfortable shaping long-term strategy and rolling up your sleeves to optimise campaign performance, while building strong relationships across a complex stakeholder landscape. Demonstrating leadership qualities, you'll bring strong commercial awareness, a collaborative approach and a passion for innovation in digital marketing.
- Proven experience developing and delivering integrated paid media strategies across channels including Paid Search, Social, Display and Online Video.
- Strong expertise in performance marketing analytics, reporting and optimisation, with hands-on experience using tools such as Google Analytics, Google Ads and Meta Ads Manager.
- Demonstrated experience leading and developing teams, managing agency partners and influencing senior stakeholders across multiple business areas.
- Strong commercial acumen with the ability to translate business objectives into measurable marketing outcomes, supported by robust measurement and attribution frameworks.
Preferred
- Google Marketing Platform or Google Ads certifications.
- Experience with customer data platforms (CDPs), first-party data activation, customer journey orchestration and personalisation strategies.
Benefits
- Whatever stage of life you're in, our benefits are designed to provide the support, flexibility, and peace of mind you need to thrive both at work and beyond.
- In addition to our discretionary annual bonus scheme, which reflects both individual and company performance, you'll benefit from a market-leading benefits package tailored to support your wellbeing, financial security, and family life.
- 28 days' annual leave plus bank holidays, with the option to purchase up to 5 additional days.
- Private Medical Insurance – company-funded cover for you and your immediate family
- Generous Pension Scheme – a non-contributory employer contribution of 10%, increasing with length of service up to 15%, plus the opportunity to increase this through salary sacrifice
- Enhanced Parental Leave – up to 26 weeks' full pay to support growing families.
- Protection Benefits – company-funded critical illness cover, income protection, and life assurance
- EV salary sacrifice scheme through Tusker
- Reasonable Adjustments We're an equal opportunities employer and want to ensure our recruitment process is accessible and inclusive for all, if you require reasonable adjustment(s) at any stage please let us know by emailing us at careers@sjp.co.uk
- Research tells us that applicants (especially those from underrepresented groups) can be put off from applying for a role if they do not meet all the criteria or have been on an extended career-break. If you think you would be a good match for this role and can demonstrate some transferable experience please apply, regardless of whether you tick every box.
- If you're excited about this role and believe you have the skills and experience we're looking for, we'd love to hear from you! Please submit an application by clicking ‘apply’ below and our team will be in touch.
- As a business regulated by the FCA we would advise you to familiarise yourself with the conduct regulations and in particular consumer duty obligations prior to an interview with SJP.
Company
St. James's Place
Invaluable Advice | St. James’s Place | One to One Financial Advice
There’s advice that can change your day. Then there’s advice that can change your life. And the lives of those you love. The kind of advice that only ever comes from people who have your best interests at heart, who want to see you happy. Like your dad. Your sister. Your best friend since primary school. And us. We all need advice on life’s journey to have the confidence to take the next step. But today, there’s fewer and fewer people you can turn to. SJP offers one-to-one financial advice at every step that gives you the confidence to embrace your tomorrow. The ‘St. James’s Place Partnership’ and the titles ‘Partner’ and ‘Partner Practice’ are marketing terms used to describe St. James’s Place representatives. Members of the St. James’s Place Partnership in the UK represent only St. James’s Place Wealth Management plc, which is authorised and regulated by the Financial Conduct Authority. St. James’s Place Wealth Management plc Registered Office: St. James’s Place House, 1 Tetbury Road, Cirencester, Gloucestershire, GL7 1FP. Registered in England Number 4113955. SJP Approved 19/02/2025
Offices
- St. James's Place House, 1 Tetbury Road, Cirencester, Gloucestershire GL7 1FP, GB
- 117 Piccadilly, London, England W1J 7JS, GB
- 3 Queens Gate, Aberdeen, Scotland AB15 5YL, GB
- Beech House, Brotherswood Court, Great Park Road, Bradley Stoke, Bristol BS32 4QW, GB
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