Internet Publishing · 974 people
Performance Marketing Executive
What’s this role about? Activate and manage paid campaigns across Meta, TikTok, Google Search, and other platforms, optimizing targeting, bids, creative, landing pages, and budgets to meet KPI and ROAS goals. Track and report campaign performance, run tests, coordinate with internal teams on assets and tracking, and support relationships with publishers and advertising platforms.
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Skills required for this role
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Responsibilities
- Campaign Activation & Execution: Build, launch, and manage daily paid media campaigns across Meta, TikTok, Google Search/PPC, and other advertising platforms based on established strategies.
- Daily Optimisation: Continuously monitor campaign performance, adjusting targeting, bids, creative assets, and landing pages to ensure strict KPI targets and ROAS goals are met.
- Hands-on Platform Management: Utilise digital advertising tools and native ad managers to set up tracking, manage daily budgets, and ensure accurate campaign setup.
- A/B Testing: Execute regular creative, audience, and ad copy tests to gather actionable data on what resonates best with our audience.
- Reporting & Analysis: Track daily and weekly performance data, compiling operational reports and highlighting insights.
- Cross-Team Collaboration: Work alongside internal teams (Affiliate, Social, Client Services, Ad Operations) to gather creative assets, implement tracking pixels, and ensure smooth execution.
- Vendor & Platform Liaising: Assist with the administrative side of publisher and platform relationships, staying up to date with new features, tools, and digital ad formats.
- Budget Tracking: Track daily spend to guarantee campaigns remain strictly within allocated budgets without over- or under-spending.
- 1–3 years of hands-on experience running paid media campaigns (Paid Social, Search/PPC, or display/arbitrage) in-house or agency-side.
- Strong technical ability with native ad tools (e.g., Meta Ads Manager, Google Ads, TikTok Ads Manager).
- Highly analytical mindset with strong data accuracy and attention to detail.
- Proven ability to manage multiple campaign setups and optimisation tasks simultaneously in a fast-paced environment.
- Good communication skills with a collaborative attitude and a desire to learn from senior specialists.
- A passion for digital trends, performance media, and sports content.
Qualification
Company
Footballco
The world’s leading football media and culture company
Footballco is the world’s leading football media and culture company. As the cultural barometer of the World’s game, we show fans what football feels like anywhere on earth, creating more football content across more platforms and languages than anyone else, with our reach and relevance powered by our own fan communities. We dive deep into the biggest stories and create connections with fans beyond the 90 minutes. We're behind culture-defining video-first series with both fans and players at their heart, limited-edition merch drops and standing-room-only events that bring fans together. By being more authentic, more comprehensive and more dynamic, we fuel football culture for every fan, everywhere.