Personal Care Product Manufacturing · 63 people
Head of Performance Marketing
What’s this role about? Own global performance marketing strategy, budgets, channel performance, and business-level outcomes including customer acquisition cost, payback, and revenue contribution. Build the paid creative function and team, develop testing and reporting processes, manage agency relationships, and collaborate across production, e-commerce, PR, and leadership.
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Responsibilities
- Own Lisa Eldridge’s performance marketing strategy and budget across all markets and channels. Define the role of each channel and how we win on there. Accountable for CAC, payback and revenue contribution as business-level KPIs that ladder up to the wider growth plan.
- Lead the creative operating model for performance. Build a best-in-class content engine that feeds paid platforms, delivering the level of content required while ensuring assets are elevated and in line with the wider brand strategy. Partner with the Production and Design team to efficiently capture new content and tactically re-purpose pre-existing content.
- Set the vision and build the processes for how we test, scale and replicate high-performing content across channels and markets. Ensure we have the data and reporting we need to act as a continuous feedback loop producing actionable insights. Responsible for sharing these insights across the business and levelling up other teams.
- Own relationship with external paid agencies: setting clear targets, holding a high bar, and ensuring campaign structure and budgets are optimal. Sync with external parties to stay abreast of new technologies and industry-wide best practice.
- Define the role of UGC and affiliates in our paid strategy. Create a programme that focuses on leveraging our community with a focus on authenticity and genuine advocacy. Work with PR/Influencer team to ensure this compliments their strategy.
- Connect paid decisions directly to LTV, retention and unit economics in wider leadership conversations. Partner with the Ecom team to ensure a consistent and optimal user journey from paid activity to landing page to post-purchase.
- Explore and lead on adoption of AI across processes, with a focus on how we can compliment human creativity and unlock efficiency.
- Work with the Managing Director to define future team structure and to, in turn, build that team.
- A senior performance marketing leader with 7+ years’ experience.
- Proven track record on scaling Meta activity and budgets.
- Experience of US market
- Experience of creative strategy and building/executing effective feedback loops.
- Experience in a high-growth, fast-paced business in the beauty, fashion, accessories sectors.
- Incredibly high ambition with the desire to build a best-in-class function
- Experience with affiliates, influencers and UGC is a strong plus.
- Experience managing Youtube ads and Demand Gen is a strong plus.
- Lisa Eldridge is one of the world’s most celebrated make-up artists. Equally invested in creating educational tutorials for her loyal community as she is orchestrating her signature red-carpet look for celebrity friends or conceiving avant-garde concepts for catwalk and editorial, Lisa has established herself as the most recognised and trusted voice in beauty. An early mover in the digital world, best-selling author and driving force behind the creative direction of several luxury brands, Lisa is the beauty authority both novices and professionals turn to for guidance.
- In 2019, decades of expertise and knowledge culminated in the launch of her eponymous brand. Representing Lisa’s impressive dexterity for colour alchemy both industry insiders and her loyal community describe her lip colours as ‘un-dupable’, while fashion bible, VOGUE describes the Seamless Skin Foundation: ’As close to a perfect foundation as you’re ever going to get’. A trusted disruptor at her core, Lisa continues to push the boundaries on colour, ingredients and techniques, guiding and inspiring her loyal community to experiment creatively and enhance their natural, unique beauty.
Qualification
Company
As the world’s most trusted and sought-after makeup artist, Lisa Eldridge brings her unparalleled knowledge of makeup and skin to her eponymous brand. Born from a heartfelt desire to help elevate her community’s everyday artistry, Lisa provides the tools and confidence to experiment creatively and enhance your unique natural beauty. Since conception in 2019, each product has been thoughtfully developed with ease-of-use and efficacy in mind to help emulate her fresh-skin and effortless makeup style. Expect clever, skin-loving, versatile formulas and unexpected shades that have been heralded by beauty insiders as ‘un-dupable’. This is an embodiment of Lisa’s understanding for what people want and her insight into what genuinely works. This is decades of beauty expertise, realised.