Internet Publishing · 974 people
Head of Performance Marketing
What’s this role about? Lead the strategy and global execution of paid performance marketing campaigns across social, search, and arbitrage, optimizing spend to meet conversion and performance targets. Manage external partners and vendors, develop distribution strategies, test new approaches, and contribute to product improvements and campaign insights.
Find hiring manager
Reach the person hiringEmail the person behind the job, not the inbox.
Customize my resume
Job specific tailored resumeGet a perfectly tailored, professional resume that passes ATS and highlights your strengths in just 6 seconds.
Skills required for this role
Tap the ones you have
Responsibilities
- Defining the strategy for scaling Footballco's paid marketing operations for the next three years.
- Ensuring best practice and optimisation are implemented correctly to achieve desired performance and, in most cases, strict targets.
- Build and implement third party support to scale and lead our performance marketing operations globally. You will be responsible for liaising with partners to ensure we get the engagement from them that we need and ensuring quality of service remains high.
- Demonstrate platform expertise and develop performance marketing distribution strategies for internal teams and external clients. You will be the resident expert on all things performance marketing across the business.
- Manage relationships with publishers, media vendors, and social vendors to maximize the performance of existing buys and stay current with new products/ features.
- Continually test and evaluate new strategies, tactics, and partnerships to evolve and improve our product offering.
- Contribute to the development of new features and functionality for our website, apps, and family of products.
- Strong budget management capabilities, ensuring channels remain within budget and hit performance KPIs.
- Be curious, flexible, and willing to get involved in general business. You will sit in the affiliate team alongside content and partnership experts, developing ideas and leading our performance marketing audiences.
- 10+ years of experience in marketing or paid media experience in a relevant sector such as sports, ticketing or betting.
- A strong track record of making things happen, challenging, and driving performance with enthusiasm and vigor.
- Expert analytics skills and a strong attention to detail. A love of data and desire to interrogate data to find insights then deliver those insights to relevant teams and stakeholders.
- Excellent project management skills with the ability to juggle multiple projects and deadlines at once.
- Expert knowledge of social, search engine, and publishing platforms; advertising data, and social/digital trends and existing relationships with the major platforms.
- Experience and comfort in communicating with different audiences, tailoring messages accordingly.
- Proven experience optimising customer acquisition cost.
- Previous experience of running global or multi-region campaigns.
- Possess strong interpersonal skills, particularly influencing and listening skills.
- Experience preparing, analysing and presenting campaign insights to partners.
- Strong business knowledge and ability to use creative thinking to resolve problems and/or roadblocks as they occur, and know when to escalate.
Qualification
Preferred
- Experience handling the administrative side of paid content such as third-party platforms and ad servers.
- Knowledge of Google Analytics. Experience managing the onsite inventory of a large global publisher or website.
- Managed and maintained media distribution for portfolio of client accounts.
Company
Footballco
The world’s leading football media and culture company
Footballco is the world’s leading football media and culture company. As the cultural barometer of the World’s game, we show fans what football feels like anywhere on earth, creating more football content across more platforms and languages than anyone else, with our reach and relevance powered by our own fan communities. We dive deep into the biggest stories and create connections with fans beyond the 90 minutes. We're behind culture-defining video-first series with both fans and players at their heart, limited-edition merch drops and standing-room-only events that bring fans together. By being more authentic, more comprehensive and more dynamic, we fuel football culture for every fan, everywhere.