Advertising Services · 41 people
Head Of Performance Marketing
What’s this role about? The Head of Performance Marketing will lead the performance marketing team to evolve strategy, manage budgets, and drive growth across UK and international markets. They will oversee measurement frameworks, creative strategy for paid channels, and foster strong partnerships with agencies and platforms.
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Responsibilities
- This is a key role in the eCommerce team, leading the performance marketing team to accelerate the next phase of growth. The successful candidate will evolve the performance marketing strategy and manage a large digital marketing budget, constantly seeking new opportunities to efficiently scale performance.
- You will work closely with the Brand Marketing and eCommerce teams to deliver full-funnel campaigns and results that drive high-quality traffic, increase new and existing customer growth, and increase brand awareness.
- You will have deep performance marketing expertise, especially using Paid Social, to deliver growth in the UK and internationally.
- Own and evolve the performance marketing strategy: review and evolve the performance marketing strategy, testing channels and improving return from performance marketing investment
- Identify new opportunities to grow the business: constantly review performance and identify new opportunities to reach new customers and re-engage existing customers
- Measurement: oversee the performance marketing measurement framework to measure effectiveness, with strong familiarity with marketing mix measurement models and incrementality testing
- Paid channels creative strategy: accountable for the Paid Channels creative strategy, working with the performance marketing agency and brand marketing teams to improve creative performance
- Budgeting and budget management: own the end-to-end performance marketing budget, completing annual budgets for traffic, spend and revenue by channel and market, and accountable for daily budget pacing
- Leading and managing the performance marketing team: lead, develop and mentor a high-performing performance marketing team
- Develop strong partner relationships: build on strong relationships with the performance marketing agency, SEO agency, measurement agency and partners such as Google, Meta and TikTok
- What are they looking for from you?
- Proven track record delivering growth, ideally in a fashion eCommerce business
- Excellent knowledge of all performance marketing channels, especially Paid Social
- Experience launching and growing new international markets
- AI literate — actively using AI in your role to improve performance
- Highly commercial with a strong focus on driving sales and profit
- Results-focused with strong business acumen and a desire to deliver work of the highest quality
- Financially savvy — very comfortable with numbers and reports, great attention to detail
- Amazing interpersonal skills — you'll build strong relationships with partners and influence strategic direction in a very exciting time
- Strong creative eye — able to direct the team to brief creative that delivers strong performance and aligns with the brand
- A self-starter, highly motivated, proactive and positive attitude
- Super-resilient, comfortable in a fast-paced and changeable environment
- Hands-on and happy to get stuck in to help the team on any task
- Experience in online fashion preferred, or a keen interest in online fashion
Qualification
Benefits
- Competitive salary
- 33 days annual leave, inclusive of bank holidays
- Fun working environment with regular social events
- Eligible to join the enhanced pension scheme after 12 months' service
- Staff discounts across the wider retail group
Company
Charlie Oscar
The marketing-science powered, strategy, media and creator experts.
We’re strategists, analysts and creatives obsessed with building category leading brands. We make media more valuable by combining full funnel activation, creator led content and always-on MMM powered optimisation. We help brands outmanoeuvre, outpace and outgrow the competition. By combining creativity & data science to build and measure what matters most, we deliver digital reach that leads to long term revenue growth. COmpass is our proprietary marketing effectiveness tool, it reveals the true business impact of your marketing.