Digital Strategy Senior Consultant

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• Strategy, Growth, and Transformation | Functional and Operational Strategy and Transformation
• Same job available in 41 locations
• Deloitte’s Customer team empowers organizations to build deeper relationships with customers through innovative strategies, advanced analytics, transformative technologies, creative design, and modern marketing operations. Our team brings together strategists, operators, creatives, data specialists, and technologists to help clients drive sustained growth and measurable customer value.
• As a Senior Consultant in Strategy, Growth, and Transformation, you will lead client-facing workstreams and provide strategic and operational guidance as a Digital Strategist. This role requires strong analytical, strategic, and client-facing skills, with the ability to collaborate across business, product, engineering, data, analytics, and commercial teams.
• Develop digital marketing growth strategies, including revenue targets, channel mix, pricing, packaging, and quarterly priorities.
• Build business cases for roadmap investments, including revenue potential, margin impact, adoption, and operational readiness.
• Assess market trends, competitive positioning, advertiser needs, and evolving digital media capabilities.
• Support operating model design, governance, and performance management for businesses.
• Develop problem statements, product requirements documents, prioritization frameworks, and measurable outcomes.
• Partner with product, engineering, data, analytics, and AI/ML teams to assess feasibility, sequencing, dependencies, and delivery plans.
• Facilitate decision-making across business and technology stakeholders.
• Define measurement frameworks and reporting narratives using metrics such as ROAS, incrementality, customer acquisition, and new-to-brand performance.
• Evaluate attribution, audience, identity, and closed-loop measurement capabilities.
• Help clients strengthen first-party data segmentation and measurement partnerships.
• Develop executive-ready insights and performance narratives for brands and internal stakeholders.
• Identify opportunities to improve data quality, reporting automation, and analytical maturity.
• Segment offerings by advertiser tier, campaign objective, category, and level of measurement sophistication.
• Ability to work independently and collaborate as part of a team.
• Effective written and verbal communication skills.
• Meticulous attention to detail and quality of work product.
• Ability to build and sustain professional relationships.
• Ability to manage multiple priorities and work effectively in a team-based consulting environment.
• Ability to manage and prioritize multiple tasks in a fast-paced and dynamic environment.
• Strong interpersonal skills and professional demeanor.
• Ability to meet deadlines.
• Ability to provide clear guidance to internal teams, clients, and vendor partners.
• Strong analytical mindset with the ability to translate campaign data into actionable recommendations.

Required

• 4+ years of experience in digital advertising and marketing, retail or commerce media, Ad/MarTech, digital commerce, product strategy, or related fields
• 4+ years of experience with media measurement, attribution, performance analytics, or closed-loop measurement
• 4+ years experience developing business cases, assessing investment opportunities, and framing (e.g. translate analysis into recommendations)
• 3+ years experience developing RMN and advertiser solutions, audience products, or measurement capabilities
• 3+ years experience in SEO/AEO/GEO with hands-on technical and content audit experience with the ability read how a site is built and how its content performs, and spot what’s holding it back.
• Ability to travel 30%+, on average, based on the work you do and the clients and industries/sectors you serve
• Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future

Preferred

• 3+ years of experience with retail media business models, monetization strategies, or commerce advertising ecosystems
• Knowledge of major RMN platforms
• Industry experience in Retail / CPG / Travel & Hospitality sectors
• Familiarity with sponsored products, display, programmatic, social, onsite, offsite, or in-store media.
• Experience with media planning including creating pricing, packaging, rate cards, sales enablement materials, or go-to-market strategies.
• Experience planning, structuring, and governing content strategy across channels and audiences to support goals beyond search visibility
• Has started applying that thinking to AI search over the past year (testing prompts, seeing how brands show up in LLM answers)
• Experience collaborating with product, engineering, data, analytics, or AI/ML teams.
• Experience leading client workshops or executive-level presentations.
• The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $116,200 - $229,100.
• You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.
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• Requisition code: 373511
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