
Cosmetics · 57 people
Digital Design Manager
Posted 21 Oct
What’s this role about? The Digital Design Manager oversees the creation of mobile-first digital assets and marketing campaigns across various channels to drive brand awareness. This role also provides creative direction, manages design teams, and ensures all digital experiences align with brand strategy and user-centered design principles.
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Company
About Forma Brands LLC We are a dynamic, forward-thinking beauty brand that thrives at the intersection of beauty and digital innovation. Dedicated to empowering self-expression and beauty through our high-quality, accessible products. FORMA has a flexible work program designed to create options for our corporate team-members, which provide greater flexibility, additional well-being + work life balance options, and allows us the ability to widen our talent pool + increase diversity in our organization. Our workspaces are not limited to our offices in San Francisco, Los Angeles, New York + London . We know our team-members want flexibility, with the ability to maintain a physical space to connect + collaborate with each other. We have adapted our ways of working + found the value in the flexibility it provides. Our team-members work with their leaders to determine the best fit for the needs of their role – whether that’s in a hybrid capacity, fully remote, or for a few specific roles – consistently in office.
Forma Brands LLC

Responsibilities
- About Us: Born in artistry, built for real life, and fueled by a global community, Morphe delivers high-performance, high-design beauty without the prestige price tag. Leveraging exceptional product development, regulatory, and supply chain capabilities, we make innovative products that invite creativity and celebrate the freedom to look how you want, when you want. Join us in shaping what’s next in beauty.
- The Manager, Digital Design is a hands-on creative leader responsible for creating and overseeing the Morphe-branded digital experience and the marketing and campaign assets that drive brand awareness and build excitement. This role actively conceptualizes, designs, and produces mobile-first digital assets across owned, paid, wholesale, and third-party channels, including ecommerce, email, social media, and paid media. The Manager also art directs imagery for digital applications and leads and reviews the work of in-house, freelance, and agency partners to ensure creative output is cohesive, engaging, and aligned with brand strategy. This role requires strong design expertise and a deep understanding of design systems, brand design, and UI/UX, as well as close collaboration with ecommerce, marketing, brand, social, agency partners, and other cross-functional teams.
- Principal Accountabilities
- Digital Design
- Hands-on creation of responsive digital designs for ecommerce, website, email and social, for owned and third-party retailers, while understanding and adhering to brand guidelines.
- Gathers the needs and objectives of each assignment and takes feedback and executes revisions accordingly. Ensures that all design elements, templates and finished solutions work based on those requirements in a variety of browsers, mobile, email clients, screen settings etc.
- Design paid media assets that support campaign objectives and maintain brand consistency.
- Create animated GIFs for use across digital channels.
- Oversee the conceptualization, design, and production of all digital assets, including websites, mobile apps, social media, email campaigns, online advertisements, and other digital content.
- Ensure consistency and quality of design across all digital platforms, adhering to brand guidelines and maintaining a high standard of visual excellence.
- Collaborate with the marketing and content teams to develop compelling visual stories that enhance user engagement and drive brand awareness.
- Conduct regular design reviews and provide constructive feedback to the team to ensure continuous improvement.
- Lead and review the design output of freelance and agency partners for email, wholesale digital, and paid media.
- Art direct imagery for digital use, with particular emphasis on product smears.
- Champion user-centered design principles, ensuring that all digital experiences are intuitive, accessible, and user-friendly.
- Collaborate with UX/UI designers to create wireframes, prototypes, and user flows that enhance the overall user experience.
- Analyze user feedback and performance metrics to refine and optimize design solutions.
- Develop and implement the overall digital design strategy in alignment with the company's brand and marketing objectives.
- Lead, mentor, and manage in-house and agency digital designers, including direct supervision of the Production Artist, while fostering a creative and collaborative work environment.
- Stay up-to-date with industry and social trends, emerging technologies, and best practices in digital design to ensure the team remains at the forefront of innovation.
- Foster strong working relationships with cross-functional teams, including ecommerce, marketing, brand, social, and external vendors.
- Communicate design concepts and strategies effectively to stakeholders, presenting ideas clearly and persuasively.
- Advocate for the importance of design within the organization and promote a culture of creativity and innovation
- Key Working Relationships
- Creative Services and Campaign Creative
- Ecommerce
- Brand Marketing
- Social Media
- Paid Media and Performance Marketing
- Wholesale and Retailer Marketing
- Content Production and Studio Teams
- Copywriting
- UX/UI and Web Development
- Project Management
- Digital Designers and Production Artist
- Creative Agencies and External Production Partners
- CGI Artists and CGI Production Partners
Qualification
- Must be able to perform essential functions (with or without an accommodation) without posing a "direct threat" to the health and safety to self or others.
- The Company reserves the right to alter, change, abolish and even combine jobs depending upon changing conditions.
- 5-6 years of experience in digital or web design and a B.A., B.S. or BFA in Graphic Design, Web Design, Art or a related field.
- Previous experience in a leadership role, managing and mentoring a team of designers.
- Proficient in the Adobe Creative Suite, Figma and Klaviyo.
- Strong understanding of UX/UI principles and best practices
- Strong understanding of social trends and best practices
- Excellent communication, presentation, and interpersonal skills.
- Ability to think strategically and translate business objectives into compelling design solutions.
- Strong organizational and project management skills, with the ability to manage multiple projects and deadlines.
- Exceptional typography and design skills.
- Experience with CGI-based creative production is preferred.
- Working knowledge of Shopify is a plus.
- General knowledge of browser capabilities and web technologies.
- Experience or interest in the beauty industry.
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