Account Director (Performance Marketing)

• As an Account Director, you’ll act as a senior strategic partner to Beiersdorf across the EU region, owning client relationships across multiple markets and helping shape how their brands show up throughout the modern search journey.
• Beiersdorf is a global skincare leader and, as their search marketing agency, we operate across the full search ecosystem. Our ambition is to maximise brand visibility and discovery through best-in-class SEO, paid search, website content, CRO and emerging search capabilities, while demonstrating clear commercial impact and sustainable growth.
• The search landscape is changing rapidly, with AI-powered platforms and zero-click experiences transforming how people discover information and brands. You’ll help lead this evolution, connecting traditional search strategy with GEO and broader visibility across platforms including Google, ChatGPT, Perplexity and Gemini.
• You’ll be responsible for connecting client objectives with our SEO, PPC and GEO strategies, leading performance conversations, challenging briefs, identifying growth opportunities and influencing senior stakeholders across global and regional markets.
• This is a role for someone who can combine commercial leadership, search expertise, strategic thinking and strong client relationships, while bringing curiosity and a forward-thinking perspective to how brands can win in an increasingly complex search environment.
• Lead senior client relationships : act as a trusted strategic advisor to senior global and regional stakeholders, building strong partnerships and confidently challenging legacy thinking
• Own the search strategy : connect SEO, PPC and GEO strategies to client objectives, shaping long-term roadmaps that deliver meaningful commercial value
• Lead the shift towards GEO : help clients navigate the evolution from traditional search to AI-powered discovery, developing strategies that increase brand visibility across LLMs, AI search and traditional SERPs
• Turn performance into action : lead performance conversations, reporting and recommendations, translating complex data and search behaviour into clear commercial opportunities
• Drive growth across markets : identify and develop opportunities across SEO, PPC, GEO, content, and broader strategic consultancy, turning successful initiatives into scalable solutions
• Lead global and regional planning : work closely with channel leads on quarterly and annual planning, balancing local market nuances with global objectives
• Oversee delivery and quality : ensure strategies and execution across multiple markets are delivered to a high standard, stepping in at the right moments to challenge thinking and maintain momentum
• Champion innovation : stay ahead of emerging search technologies, AI developments, automation and new ways of working, identifying opportunities to improve efficiency and effectiveness
• Connect multidisciplinary teams : act as the central point of connection between clients, SEO, PPC, GEO, project management and senior strategy teams, bringing clarity and alignment across complex workstreams
• Lead and develop talent : mentor and support search specialists, helping build their strategic, commercial and client leadership capabilities while keeping the team close to developments in the search landscape
• Own commercial performance : support SOW creation, forecasting, billing, retainer utilisation and scope management, ensuring work is commercially healthy and operationally efficient
• Proactively solve problems : identify risks, performance shifts and market concerns early, bringing clear thinking and solutions-focused leadership to resolve them
• Contribute to new business : use your expertise and network to identify opportunities, contribute to pitches and help strengthen IRIS's competitive position
• Bring an external perspective : stay close to developments across AI, search, technology, performance marketing and consumer behaviour, bringing fresh thinking that strengthens the client partnership

• We’re looking for an experienced agency Account Director who combines commercial confidence, strategic thinking and strong client leadership with a genuine passion for the evolving world of search and performance marketing.

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iris-worldwide.com

51-200 employees

Advertising Services

London

We are Iris – The integrated creative micro-network driving brands to show up and participate in people’s lives. Iris wasn't born in the ad industry. We grew up in the real world. So that’s what we create real-world ideas that move people. We’re charging into the unknown. Don’t get left behind. Iris. Participate or perish.